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~subject:"Brand management"
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Brand management
Taiwan
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Asia Pacific : journal of human resources
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International journal of contemporary hospitality management
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Employer brand management, organizational prestige and employees' work-of-mouth referrals in Taiwan
Uen, Jin Feng
;
Ahlstrom, David
;
Chen, Shuyuan
;
Liu, Julie
; …
- In:
Asia Pacific : journal of human resources
53
(
2015
)
1
,
pp. 104-123
Persistent link: https://www.econbiz.de/10010511397
Saved in:
2
Transformational leadership and branding behavior in Taiwanese hotels
Uen, Jin-feng
;
Wu, Ting
;
Teng, Huei-chun
;
Liu, Yu-shuan
- In:
International journal of contemporary hospitality management
24
(
2012
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10009510236
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