Swartz, Stephen M.; Vaidyanathan, Vijay; Raman, Hari - In: Journal of Business & Industrial Marketing 25 (2010) 8, pp. 607-611
Purpose – The purpose of the paper is to investigate the feasibility of using radio frequency identification (RFID) total asset visibility technologies for post‐consumer monitoring and ordering of medical supplies. Design/methodology/approach – A laboratory experiment in a consumer context...