Fatehi, Kamal; Veliyath, Rajaram; Derakhshan, Foad - In: International Journal of Commerce and Management 18 (2008) 1, pp. 77-92
Purpose – The purpose of the paper is to discuss the new realities of global rivalry which has been elevated to include economic competition between nations, in addition to the more traditional forms of competitive interactions between firms. Design/methodology/approach – The Introduction...