Masurel, Enno; Nijkamp, Peter; Vindigni, Gabriella - In: Entrepreneurship & Regional Development 16 (2004) 1, pp. 77-86
This paper aims to examine the performance conditions of ethnic (migrant) entrepreneurs in a modern economy. After a broad overview of key issues, an analytical tool from marketing theory is proposed, based on the five Ps (Product, Price, Place, Personnel and Promotion). Next, an empirical...