Vivel-Búa, Milagros; Rey-Ares, Lucía; Lado-Sestayo, Rubén - In: International Journal of Bank Marketing 37 (2019) 6, pp. 1419-1440
Purpose: The purpose of this paper is to study the driving forces of both the decision to participate in individual pension plans and the amount of money allocated to such plans. Moreover, this paper evaluates the potential role that income plays, which has not previously been considered in...