//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand attitude"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Voss, Kevin E."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand attitude
Consumer behaviour
8
USA
8
United States
8
Konsumentenverhalten
7
Brand management
6
Markenführung
6
Brand
4
Markenartikel
4
Strategic alliance
4
Strategische Allianz
4
Brand image
3
Erfolgsfaktor
3
Markenimage
3
New product development
3
Produktentwicklung
3
Success factor
3
Brand alliances
2
Einzelhandel
2
Measurement
2
Messung
2
Retail trade
2
Advertising
1
Advertising effects
1
Arbeitsbeziehungen
1
Arbeitszufriedenheit
1
Attitude toward the corporation
1
Brand architecture
1
Brand engagement
1
Brand equity
1
Branding
1
Celebrity endorsement
1
Celebrity endorser
1
Celebrity-Werbung
1
Classification
1
Classification schemes
1
Co-branding
1
Co-production
1
Competition
1
Composite-based
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Mohan, Mayoor
1
Voss, Kevin E.
1
Published in...
All
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Corporate brand effects in brand alliances
Voss, Kevin E.
;
Mohan, Mayoor
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4177-4184
Persistent link: https://www.econbiz.de/10011553950
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->