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Virtual identities and market segmentation in marketing in and through massively multiplayer online games (MMOGs)
Zackariasson, Peter
;
Wåhlin, Nils
;
Wilson, Timothy L.
- In:
Services marketing quarterly
31
(
2010
)
3
,
pp. 275-295
Persistent link: https://www.econbiz.de/10008648765
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