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~subject:"Virales Marketing"
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Virales Marketing
Werbewirkung
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Computerspiel
9
Consumer behaviour
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Konsumentenverhalten
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Advertising
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Advertising effects
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Children
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Kinder
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Online-Marketing
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Brand image
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Fernsehwerbung
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Kommunikation
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Markenimage
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Television advertising
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Werbeträger
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Advergames
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Advertising literacy
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Austria
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Brand management
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Markenführung
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Viral marketing
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Waiguny, Martin K. J.
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Abfalter, Dagmar
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Grabner-Kräuter, Sonja
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Lockie, Maree
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Müller-Seeger, Julia
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Zaglia, Melanie E.
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Australasian marketing journal
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International journal of entrepreneurial venturing
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The influence of online social networks on performance of small and medium enterprises : an empirical investigation of the online business to business network XING
Zaglia, Melanie E.
;
Waiguny, Martin K. J.
;
Abfalter, Dagmar
- In:
International journal of entrepreneurial venturing
7
(
2015
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011508734
Saved in:
2
How style, information depth and textual characteristics influence the usefulness of general practitioners' reviews
Lockie, Maree
;
Waiguny, Martin K. J.
;
Grabner-Kräuter, …
- In:
Australasian marketing journal
23
(
2015
)
3
,
pp. 168-178
Persistent link: https://www.econbiz.de/10011383295
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