Zakaria, Norhayati; Wan-Ismail, Wan-Nurisma Ayu; … - In: Asia Pacific Journal of Marketing and Logistics 33 (2020) 2, pp. 526-560
Purpose: The purpose of this research is to understand the importance of value orientation on conspicuous consumption in the youth market segment in Southeast Asia. In particular, the focus is to understand three different types of value orientation (specifically cultural values, material...