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Konsumentenverhalten
Consumer behaviour
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Cultural identity
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Kulturelle Identität
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Luxury goods
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Luxusgüter
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Asia
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Asien
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Islam
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Malaysia
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Marketing management
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Marketingmanagement
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Asmat Nizam Abdul Talib
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Wan Nurisma Ayu Wan Ismail
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Norhayati Zakaria
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Zakaria, Norhayati
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Emerging research on Islamic marketing and tourism in the global economy
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Transcultural marketing for incremental and radical innovation
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ECONIS (ZBW)
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Superfluous or moderation? : the effect of religious value on conspicuous consumption behavior for luxury products
Norhayati Zakaria
;
Wan Nurisma Ayu Wan Ismail
;
Asmat …
- In:
Emerging research on Islamic marketing and tourism in …
,
(pp. 1-18)
.
2015
Persistent link: https://www.econbiz.de/10010417099
Saved in:
2
Conspicuous consumption behavior : cultural dimensions, implications, and future research
Wan Nurisma Ayu Wan Ismail
;
Zakaria, Norhayati
;
Asmat …
- In:
Transcultural marketing for incremental and radical …
,
(pp. 66-77)
.
2014
Persistent link: https://www.econbiz.de/10010211707
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