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An influence framework on product word-of-mouth (WoM) measurement
Chen, Kun
;
Luo, Peng
;
Wang, Huaiqing
- In:
Information & management : the internat. journal of …
54
(
2017
)
2
,
pp. 228-240
Persistent link: https://www.econbiz.de/10011653517
Saved in:
2
Investigating transitive influences on WOM : from the product network perspective
Chen, Kun
;
Luo, Peng
;
Wang, Huaiqing
- In:
Electronic commerce research
17
(
2017
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10011699145
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