Garland, Ron; Brooksbank, Roger; Werder, Wayne - In: Sport, Business and Management: An International Journal 1 (2011) 2, pp. 138-154
Purpose – The purpose of this paper is to examine the extent to which strategic marketing planning is carried out by Australasian golf clubs and the impact such planning has upon their business performance. Design/methodology/approach – A research methodology borrowed from the “for...