Williams, Harley tega; Ogege, Samson; Ideji, Joseph O. - In: Asian Economic and Financial Review 4 (2014) 7, pp. 864-876
This study investigates the impact of various elements of customer services adopted by some Nigerians banks to improve bank profitability in the Nigerian banking industry. It examines the mean profit and how each of the customer service elements adopted by the banks has impacted on the banks...