Haery, Fariddeddin Allameh; Ghorbani, Hassan; Zamani, Bahram - In: International Journal of Academic Research in Business … 4 (2014) 4, pp. 470-484
Current study entitled "Investigating therelationship between corporate reputation and customer behavioral intentions through roles of customer trust, customer commitment and customer recognition" investigates the role of corporate reputation in purchase intention and tendency to pay premiums...