Badrinarayanan, Vishag; Dixon, Andrea; West, Vicki L; … - In: European Journal of Marketing 49 (2015) 7/8, pp. 1087-1113
Purpose – The purpose of this paper is to provide an integrative review of coaching research from different contexts (e.g. athletics, executive coaching, project management and sales), delineate professional sales coaching from other developmental activities and develop a research agenda for...