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~person:"Probst, Gilbert J. B."
~subject:"Relationship marketing"
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Probst, Gilbert J. B.
Mejía-Trejo, Juan
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Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
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Five styles of customer
knowledge
management
and how smart companies put them into action
Gibbert, Michael
;
Leibold, Marius
;
Probst, Gilbert J. B.
-
2002
Persistent link: https://www.econbiz.de/10001687941
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