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~type_genre:"Handbook"
~type_genre:"Kongress"
~person:"Kaufmann, Hans Rüdiger"
~subject:"Verbraucherverhalten"
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Handbook of research on managing and influencing consumer behavior
Kaufmann, Hans Rüdiger
(
contributor
)
-
2015
"This book discusses the importance of understanding and implementing customer
knowledge
management
and customer …
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