Benndorf, Volker; Normann, Hans-Theo - Düsseldorf Institute for Competition Economics (DICE), … - 2014
We elicit the willingness to sell personal data (contact information, Facebook details, preferences) in laboratory … unambiguous. We find that only a minority of about 10% to 20% of the participants are unwilling to sell personal data, a share … which is roughly constant across both the type of personal data and elicitation method. Subjects willing to sell request …