//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Fallstudie"
~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~person:"Samanta, Irene"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: ("Aktienmarkt" OR "Finanzmarkt") AND NOT isPartOf:Wirtschaftsdienst
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Confidence
1
Economic crisis
1
Finanzkrise
1
Marketing management
1
Marketingmanagement
1
Verbraucher
1
Vertrauen
1
Welt
1
Wirtschaftskrise
1
World
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Fallstudie
Aufsatzsammlung
1
Case study
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
1
Author
All
Samanta, Irene
Published in...
All
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Strategic marketing in fragile economic conditions
Samanta, Irene
(
contributor
)
-
2014
"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--
Persistent link: https://www.econbiz.de/10010414992
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->