Menhart, Michael; Pyka, Andreas; Ebersberger, Bernd; … - 2003 - [Elektronische Ressource]
customers cannot test the quality of the
good to be purchased in advance. Thus, a certain degree of confidence is required in … Vielreicher (1995, p.
26) it can take more than 5 years for an imitator to gain the level of customer confidence
needed to …