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~institution:"National Bureau of Economic Research (NBER)"
~institution:"American Marketing Association"
~subject:"Services marketing"
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Services marketing
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Conference on Services Marketing <1, 1981, Orlando, Fla.>
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Services Marketing Conference <5, 1986, Boston, Mass.>
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Services Marketing Conference <6, 1987, San Diego, Calif.>
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Services Marketing Conference <7, 1988, Arlington, Va.>
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Services marketing in a changing environment : [third conference, Chicago, Ill., in Sept. 1984 ...]
Bloch, Thomas M.
(
ed.
)
-
1985
Persistent link: https://www.econbiz.de/10013541173
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2
Designing a winning service strategy : [7th annual Services Marketing Conference proceedings]
Bitner, Mary Jo
(
ed.
)
-
1989
Persistent link: https://www.econbiz.de/10013541175
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3
The services challenge : integrating for competitive advantage
Czepiel, John A.
(
ed.
)
-
1987
Persistent link: https://www.econbiz.de/10000813700
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4
Add value to your service : the key to success
Surprenant, Carol F.
(
ed.
)
-
Services Marketing Conference <6, 1987, San Diego, Calif.>
;
…
-
1987
Persistent link: https://www.econbiz.de/10013541601
Saved in:
5
Marketing of services
Donnelly, James H.
(
ed.
);
George, William R.
(
ed.
)
-
Special Educators' Conference <1, 1981, Orlando, Fla.>
-
1981
Persistent link: https://www.econbiz.de/10000711361
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