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~isPartOf:"Journal of business research : JBR"
~subject:"Online-Handel"
~subject:"Markenartikel"
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Search: ("Coronakrise" OR "Investition" OR "Konsumentenverhalten" OR "Steuer" OR "Wirtschaftskrise" OR "Wirtschaftspolitik") AND NOT isPartOf:Wirtschaftsdienst
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Online-Handel
Markenartikel
Consumer behaviour
1,896
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Brand management
395
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395
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356
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Ko, Eunju
7
Choi, Jeonghye
6
Dwivedi, Yogesh Kumar
6
Kukar-Kinney, Monika
5
Richard, Marie-Odile
5
Diamantopoulos, Adamantios
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Rana, Nripendra P.
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Hjort, Klas
3
Karimi, Sahar
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Kim, Jikyung
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Koll, Oliver
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Merchant, Altaf
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Michel, Géraldine
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Motoki, Kosuke
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Phau, Ian
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Takahashi, Ikuo
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Torres, Pedro M.
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Valette-Florence, Pierre
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2
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2
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Bigné Alcañiz, J. Enrique
2
Bogomolova, Svetlana
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Chebat, Jean-Charles
2
Chen, Jie
2
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2
Dass, Mayukh
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Journal of business research : JBR
Journal of retailing and consumer services
481
The journal of brand management : an international journal
185
The journal of product & brand management
184
Psychology & marketing
95
International journal of electronic marketing and retailing : IJEMR
93
Journal of internet commerce
89
Asia Pacific journal of marketing and logistics
86
Electronic commerce research
80
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
International journal of retail & distribution management
72
Cogent business & management
68
International journal of hospitality management
67
International journal of internet marketing and advertising : IJIMA
67
Journal of retailing
65
The international review of retail, distribution and consumer research
65
International journal of consumer studies
62
International journal of retail and distribution management
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
61
Information systems research : ISR
57
European journal of marketing : EJM
56
Journal of fashion marketing and management
56
Journal of international consumer marketing
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Journal of the Academy of Marketing Science
48
Management science : journal of the Institute for Operations Research and the Management Sciences
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Journal of electronic commerce research : JECR
47
The journal of consumer marketing
47
Marketing intelligence & planning
44
Marketing letters : a journal of research in marketing
44
International journal of e-business research : an official publication of the Information Resources Management Association
42
Journal of marketing
42
Journal of global marketing
41
Journal of marketing communications
41
International journal of electronic commerce : IJEC
40
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
38
Journal of strategic marketing
38
International journal of business information systems : IJBIS
37
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ECONIS (ZBW)
379
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1
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
2
Intention to use e-commerce vs physical shopping : difference between consumers in the post-COVID era
Higueras-Castillo, Elena
;
Liébana-Cabanillas, Francisco J.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229548
Saved in:
3
The impact of company-generated posts with crisis-related content on online engagement behavior
Kleer, Nicola
;
Kunz, Reinhard
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304134
Saved in:
4
A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping
Goel, Pooja
;
Parayitam, Satyanarayana
;
Sharma, Anuj
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013168094
Saved in:
5
The nexus between e-commerce adoption in a health pandemic and firm performance : the role of pandemic response strategies
Orji, Ifeyinwa Juliet
;
Ojadi, Frank
;
Okwara, Ukoha Kalu
- In:
Journal of business research : JBR
145
(
2022
),
pp. 616-635
Persistent link: https://www.econbiz.de/10013197952
Saved in:
6
Brand equity estimation model
Oliveira, Marta Olivia Rovedder de
;
Silveira, Cleo Schmitt
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2560-2568
Persistent link: https://www.econbiz.de/10011399588
Saved in:
7
Ripping off regular consumers? : the antecedents and consequences of consumers' perceptions of e-commerce platforms' digital power abuse
Chen, Qian
;
Wang, Yumeng
;
Gong, Yeming
;
Liu, Shan
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014368198
Saved in:
8
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
9
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
10
National brand's competition with premium private labels : the role of context-dependent preferences
Choi, Seung-chan
;
Turut, Ozge
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014333347
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