Veale, Michael; Zuiderveen Borgesius, Frederik - 2021
requirements regarding (i) a legal basis for processing, (ii) transparency, and (iii) security in European data protection law …, we turn to the law. Rather than analyse RTB against every provision of the General Data Protection Regulation (GDPR), we … practice, RTB is structurally difficult to reconcile with European data protection law. Therefore, intervention by regulators …