Kerrane, Ben; Hogg, Margaret K. - In: European Journal of Marketing 47 (2013) 3/4, pp. 506-524
investigate the role that different family environments play in the consumer socialisation of children. Design …/methodology/approach – Key consumer socialisation literature is reviewed and family communication patterns and parental socialisation style … studies are introduced. Such studies argue for the homogenous and shared nature of the family environment for children. A …