Abedian, Mansour; Amindoust, Atefeh; Maddahi, Reza; … - In: Journal of Advances in Management Research 19 (2021) 1, pp. 139-158
appropriate marketing strategy. The main purpose of this paper is to develop a mathematical methodology based on the game theory … and interaction effects. Design/methodology/approach: The game theory approach, as a decision-making tool in conflict … strategy. Practical implications: Game theory and the Nash equilibrium model can provide a practical approach to find and adopt …