Dolnicar, Sara; Lazarevski, Katie - 2009
marketing in the UK, the USA and Australia exist due to differences in the operating environment. Methodology – A survey study … was conducted with non-profit managers. The sample contains 136 respondents; 36 from the UK, 33 from the USA and 67 from … marketing staff are trained in marketing. Non-profit organizations in the UK, USA and Australia did not differ in their use of …