Corswant, F. von; Wynstra, J.Y.F.; Wetzels, M. - Erasmus Research Institute of Management (ERIM), ERIM … - 2003
innovation strategy and customer development commitment are seen as the antecedents of supplier product development activity … strategic focus on innovation not only have a direct impact on (actual) supplier product development activity, but that there is … development activities, but that this relation is fully mediated by supplier innovation strategy. The meaning of the findings for …