Blázquez Resino, J. J.; Molina Collado, A.; Esteban … - In: Investigaciones Europeas de Dirección y Economía de … 14 (2008) 1, pp. 159-176
As a mass communication medium, the Internet has lately developed from a double perspective: on the one hand as a … measurement of attitude to Internet advertising and its assessment by Internet users has become an essential element for the … types on advertising assessment, as well as the effect of Internet users' previous awareness of the different advertising …