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~type_genre:"Aufsatz in Zeitschrift"
~isPartOf:"Business horizons"
~subject:"USA"
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Business horizons
Studies in nonlinear dynamics and econometrics : SNDE ; quarterly publ. electronically on the internet
73
Journal of advertising research
41
Monthly labor review
40
Journal of internet commerce
33
Telecommunications policy : the international journal of digital economy, data sciences and new media
29
The American economic review
27
Journal of business research : JBR
25
Information systems research : ISR
24
International journal of internet marketing and advertising : IJIMA
24
International journal of electronic marketing and retailing : IJEMR
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Economic review
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Harvard-Business-Manager : das Wissen der Besten
18
Journal of payments strategy & systems
18
The business lawyer
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Information economics and policy : IEP
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International journal of internet and enterprise management : IJIEM
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Journal of electronic commerce research : JECR
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Psychology & marketing
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Technological forecasting & social change : an international journal
17
The journal of industrial economics
17
Harvard business review : HBR
16
International journal of electronic business
16
Journal of marketing theory and practice : JMTP
16
New York economic review : journal of the New York State Economics Association
14
Applied economics
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E-Finanse : finansowy kwartalnik internetowy
13
Economic inquiry : journal of the Western Economic Association International
13
Economic perspectives
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International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing theory and practice
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Journal of travel and tourism marketing
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The journal of economic perspectives : EP ; a journal of the American Economic Association
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International journal of hospitality management
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ECONIS (ZBW)
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1
Who is the better player? : off-field battle on Facebook and Twitter
Tiago, Teresa
;
Tiago, Flávio Borges
;
Dias Faria, Sandra
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 175-183
Persistent link: https://www.econbiz.de/10011451882
Saved in:
2
The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
55
(
2012
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
Saved in:
3
Developing effective e-recruiting websites : insights for managers from marketers
Maurer, Steven D.
;
Liu, Yuping
- In:
Business horizons
50
(
2007
)
4
,
pp. 305-314
Persistent link: https://www.econbiz.de/10003494737
Saved in:
4
Paid search : the innovation that changed the web
Laffey, Des
- In:
Business horizons
50
(
2007
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10003462998
Saved in:
5
Using social media to report financial results
Meyer Alexander, Raquel
;
Gentry, James K.
- In:
Business horizons
57
(
2014
)
2
,
pp. 161-167
Persistent link: https://www.econbiz.de/10010358730
Saved in:
6
Muddling through cybersecurity : insights from the U.S. healthcare industry
Abraham, Chon
;
Chatterjee, Dave
;
Sims, Ronald R.
- In:
Business horizons
62
(
2019
)
4
,
pp. 539-548
Persistent link: https://www.econbiz.de/10012062427
Saved in:
7
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Saved in:
8
Key factors in the triumph of Pokémon GO
Tang, Ailie K. Y.
- In:
Business horizons
60
(
2017
)
5
,
pp. 725-728
Persistent link: https://www.econbiz.de/10011771731
Saved in:
9
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
Saved in:
10
E-commerce in the US and Europe : is Europe ready to compete?
Singh, Tanuja
;
Jayashankar, Jay V.
;
Singh, Jasvinder
- In:
Business horizons
44
(
2001
)
2
,
pp. 6-16
Persistent link: https://www.econbiz.de/10001568501
Saved in:
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