Stremersch, S.; Tellis, G.J.; Franses, Ph.H.B.F.; … - Erasmus Research Institute of Management (ERIM), ERIM … - 2007
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Bibliographic data and … Television, DVD, Gameboy, i-Mode, Internet (WWW), and Laserdisc.
The second section of the paper develops the theoretical …-Mode, Internet (WWW), or VCR) after buying the hardware
4
. Fourth, a
killer application (a single software application of very high …