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~subject:"Kfz-Industrie"
~person:"Herrmann, Andreas"
~isPartOf:"Psychology & marketing"
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Search: ("Kraftfahrzeugindustrie" OR "Umweltpolitik" OR "Bankenpolitik" OR "Flüchtlingspolitik" OR "Sozialer Wohnungsbau" OR "Arzneimittelmarkt") AND NOT isPartOf:Wirtschaftsdienst
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
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The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.
;
Herrmann, Andreas
;
Befurt, Rene
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
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