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~subject:"Werbung"
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Film industry
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European journal of marketing : EJM
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The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
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2
The buy British campaign of 1931
Constantine, Stephen
- In:
European journal of marketing : EJM
21
(
1987
)
4
,
pp. 44-59
Persistent link: https://www.econbiz.de/10001072510
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