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~subject:"Finanzkrise"
~subject:"Konsumentenverhalten"
~isPartOf:"Journal of promotion management : JPM"
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Search: ("Pflegeversicherung" OR "Getränkehandel" OR "Medienwirtschaft" OR "Warenhaus" OR "Griechenland") AND NOT isPartOf:Wirtschaftsdienst
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Finanzkrise
Konsumentenverhalten
Film industry
8
Filmwirtschaft
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Advertising effects
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Product Placement
6
Product placement
6
Werbewirkung
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Consumer behaviour
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product placement
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content analysis
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Berger, Bruce K.
1
Chen, Huan
1
Große, Sebastian
1
Koronios, Konstantinos
1
Kriemadis, Athanasios
1
Leivaditi, Eleni
1
Park, Dong-jin
1
Psiloutsikou, Marina
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Roschk, Holger
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Um, Nam-Nyun
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Wang, Ye
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Journal of promotion management : JPM
SpringerLink / Bücher
12
Journal of retailing and consumer services
11
Bank of Greece Working Paper
9
Working Paper / Bank of Greece
9
Applied economics letters
8
Die Finanzkrise aus internationaler und österreichischer Sicht : vom Rettungspaket für Griechenland zum permanenten Rettungsschirm für den Euro-Raum
8
International journal of business and economic sciences applied research : IJBESAR
8
Journal of media business studies
8
Economic bulletin
7
International journal of retail & distribution management
7
Journal of business research : JBR
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
CESifo working papers
6
Discussion papers / CEPR
6
Journal of cultural economics
6
Journal of marketing management : MM
6
Journal of the Academy of Marketing Science
6
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
6
NBER working paper series
6
Psychology & marketing
6
Applied economics
5
Asia Pacific journal of marketing and logistics
5
Economic modelling
5
EuroMed journal of business
5
International journal of corporate finance and accounting : IJCFA ; an international publication of the Information Resources Management Association
5
International journal of economics and financial issues : IJEFI
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of sport management and marketing : IJSMM
5
Journal of banking & finance
5
Journal of food products marketing
5
Journal of historical research in marketing
5
Journal of international financial markets, institutions & money
5
Review of radical political economics
5
Springer eBook Collection / Economics and Finance
5
Vierteljahrshefte zur Wirtschaftsforschung
5
Working paper / National Bureau of Economic Research, Inc.
5
Comparative economic research : Central and Eastern Europe
4
European journal of marketing : EJM
4
Intereconomics : review of European economic policy
4
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Consumers' responses to implicit and explicit gay-themed advertising in gay vs. mainstream media
Um, Nam-Nyun
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011533000
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2
Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
3
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
4
Talking about films : word-of-mouth behavior and the network of success determinants of motion pictures
Roschk, Holger
;
Große, Sebastian
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 299-316
Persistent link: https://www.econbiz.de/10009787531
Saved in:
5
Brand placement in movies : the effect of film genre on viewer recognition
Park, Dong-jin
;
Berger, Bruce K.
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 428-444
Persistent link: https://www.econbiz.de/10008825725
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