Molla, Md. Ibrahim; Rahaman, Md. Kayes Bin - In: Asian journal of accounting research 7 (2022) 1, pp. 97-110
Purpose The purpose of the paper is to empirically explore the economic effect of advertising spending on the … performance of banks on a sample consisting of all banks listed on the Dhaka Stock Exchange over the period spanning from 2011 to … 2019. Design/methodology/approach A dynamic panel data autoregressive approach of two-step system generalized method of …