Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.); … - 2024
. His research has been published in key journals, including the European Journal of Marketing, Journal of Business Research …, and many others. Silvia Ranfagni is Associate Professor of Marketing at the Department of Economics and Management at the … of Marketing, Journal of Business Research, and Journal of Interactive Marketing. Michelle Willis is a lecturer of …