Kotler, Philip; Keller, Kevin Lane; Chernev, Alexander - 2022 - Sixteenth edition; global edition
disrupted many industries and have opened doors to new business models. Responding to these changes, the 16th edition was …. - Multidisciplinary perspective. Marketing Management draws on the rich findings of various scientific disciplines-such as economics …, places, information, ideas, and causes; consumer and business markets; profit and nonprofit organizations; domestic and …