Choe, Chongwoo; Matsushima, Noriaki; Shekhar, Shiva - 2023
heterogeneous in their valuations of the firm's service as well as the privacy costs incurred when sharing personal data with the … firm. We show that the GDPR boosts demand for the service by allowing consumers with high privacy costs to buy the service …'s revenue is largely usage-based rather than data-based, then both the firm's profit and consumer surplus increase after the …