Gantman, Nataly; Spiegel, Yossi - 2014
software, firms that advertise their products through ad banners, and consumers who buy software and consumer products. Adware …. At the same time, adware also raises privacy concerns. We study the effect of programmers' choice between shareware and … on the one hand and their loss of privacy on the other hand. We also examine the implications of improvements in the …