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Search: Ernest Dichter and motivation research new perspectives on the making of post-war consumer culture edited by Stefan Schwarzkopf, Rainer Gries
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Dichter, Ernest
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Dichter, Ernest, 1907-1991.
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Motivation research (Marketing)
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English
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Schwarzkopf, Stefan
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USB Cologne (EcoSocSci)
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Ernest
Dichter
and
motivation
research
:
new
perspectives
on
the
making
of
post-war
consumer
culture
Schwarzkopf, Stefan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008687762
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