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Search: Guilt appeals in cause-related marketing the subversive roles of product type and donation magnitude Chun-tuan Chang
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International journal of advertising : the quarterly review of marketing communications
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Guilt
appeals
in
cause-related
marketing
:
the
subversive
roles
of
product
type
and
donation
magnitude
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 587-616
Persistent link: https://www.econbiz.de/10009349599
Saved in:
2
Guilt
appeals
in
cause-related
marketing
:
The
subversive
roles
of
product
type
and
donation
magnitude
Chang, Chun-Tuan
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 587-617
Persistent link: https://www.econbiz.de/10009334276
Saved in:
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