King, Ruth C. (contributor); Sen, Ravi (contributor); … - 2002 - [Elektronische Ressource]
of Illinois at Urbana-Champaign
Department of Business Administration
1206 S. Sixth Street; 339WH
Champaign, IL 61820 … light on the effect of the marketing environment on
a firm’s channel choice [19, 24]. We find that the research on direct … channels has focused
mainly on the optimization of operations within the firm [20, 21], while the research on
retail channels …