Limna, Pongsakorn; Kraiwanit, Tanpat; Jangjarat, Kris; … - 2023
This study aims to explain the antecedent attributes of customer satisfaction and loyalty in the coffee shop business …, place, and promotion, was utilized in this study. The research strategy employed in this study was qualitative, utilizing in …, place, and promotion, had a notable influence on customer satisfaction and loyalty in the coffee shop industry of Krabi …