//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: The world customer Ernest Dichter
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Verbraucher
2
Consumer behavior
1
Consumer satisfaction
1
Consumers' preferences
1
Copyright law
1
Deutschland
1
Digital goods
1
Digitale Güter
1
Fernsehprogramm
1
Germany
1
Marketing
1
Media usage
1
Mediennutzung
1
Target group
1
Television programme
1
Urheberrecht
1
Zielgruppe
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
3
Book / Working Paper
2
Type of publication (narrower categories)
All
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Language
All
Undetermined
3
German
1
English
1
Author
All
Dichter, Ernest
3
Mittal, Banwari
1
Pratt, Philip
1
Sheth, Jagdish N.
1
Published in...
All
Advertising management
1
Harvard business review : HBR
1
International business management : readings and cases
1
Source
All
ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
1
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The
world
customer
Dichter, Ernest
- In:
Harvard business review : HBR
40
(
1962
)
4
,
pp. 113-122
Persistent link: https://www.econbiz.de/10002065661
Saved in:
2
The
world
customer
Dichter, Ernest
- In:
International business management : readings and cases
,
(pp. 257-267)
.
1964
Persistent link: https://www.econbiz.de/10002065670
Saved in:
3
The
world
customer
Dichter, Ernest
- In:
Advertising management
,
(pp. 247-257)
.
1965
Persistent link: https://www.econbiz.de/10002065678
Saved in:
4
Customer
behavior : a managerial perspective
Sheth, Jagdish N.
;
Mittal, Banwari
-
2004
-
2. ed.
Persistent link: https://www.econbiz.de/10004727676
Saved in:
5
Die Generation 50 Plus als Zielgruppe des Video-on-Demand-Marktes : eine Untersuchung der Verwertungsmöglichkeiten des fiktionalen Programmarchivs der öffentlich-rechtlichen Sendea...
Pratt, Philip
(
contributor
)
-
2008
„Video-on-Demand in Europe“ definiert den Begriff VoD wie folgt: „
The
Term „video on demand“ covers a wide range of … technologies, all of which allow
the
selection and rental – or remote purchase in dematerialised form – of video content for … VoD-Plattformen in Deutschland über das Internet, also über das „
World
Wide Web“, erfolgt. Derzeit wird diese …
Persistent link: https://www.econbiz.de/10003719620
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->