Messely, Lies; Dessein, Joost; Lauwers, Ludwig H. - In: APSTRACT: Applied Studies in Agribusiness and Commerce 4 (2010)
Within the globalizing world, regions and their identities are subjected to great pressure. At present, places are engaged in a process of “territorial competition†in an integrated world economy. The identity of the region can be used as a starting point to brand a region and...