Morschett, Dirk; Schramm-Klein, Hanna; Swoboda, Bernhard - In: Journal of International Management 16 (2010) 1, pp. 60-77
The choice of a mode of market entry is a critical component of the internationalization strategy, and numerous empirical studies have focused on this topic. Prior research, however, has provided mixed empirical evidence and thus, is difficult to interpret and review. This study examines the...