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~subject:"Handelsmarke"
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Handelsmarke
Deutschland
22
Einzelhandel
21
Germany
21
Multinationales Unternehmen
21
Transnational corporation
18
Internationales Management
16
Retail trade
16
Strategisches Management
16
International market entry
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Internationaler Markteintritt
11
Strategic management
10
Consumer behaviour
9
International management
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Konsumentenverhalten
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Theorie
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Theory
8
Lieferantenmanagement
7
Supplier relationship management
7
Globalisierung
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Handel
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Ausländische Tochtergesellschaft
5
Brand management
5
Distribution channel
5
EU countries
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EU-Staaten
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Foreign subsidiary
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Globalization
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International marketing
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Trade
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Vertriebsweg
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Electronic Commerce
4
Franchising
4
Handelsforschung
4
Internationales Marketing
4
KMU
4
Markenführung
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Online retailing
4
Online-Handel
4
SME
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Transaction costs
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German
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Morschett, Dirk
3
Zentes, Joachim
1
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Gabler Edition Wissenschaft
1
Marketing : ZFP ; journal of research and management
1
Strategic management : a European approach
1
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ECONIS (ZBW)
3
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Konzeptualisierung und Operationalisierung des Markenwerts von Einkaufsstätten
Morschett, Dirk
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10001726864
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2
Retail Branding und integriertes Handelsmarketing : eine verhaltenswissenschaftliche und wettbewerbsstrategische Analyse
Morschett, Dirk
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001641406
Saved in:
3
Retail branding : concept, effects and its influence on the internationalisation process of retail companies in Europe
Zentes, Joachim
;
Morschett, Dirk
- In:
Strategic management : a European approach
,
(pp. 161-184)
.
2002
Persistent link: https://www.econbiz.de/10001650436
Saved in:
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