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Search: creator:"Singh, Nitish"
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Zielgruppe
Consumer behaviour
12
Website
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Electronic Commerce
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Konsumentenverhalten
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Internet
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Globalization
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International marketing
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Multinationales Unternehmen
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Hispanics
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Hispano-Amerikaner
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Marketingmanagement
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Online retailing
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Singh, Nitish
3
Baack, Daniel W.
2
Baack, Donald
2
Magnusson, Peter
1
Pereira, Arun
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Westjohn, Stanford A.
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Journal of advertising research
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Journal of international marketing
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Journal of promotion management : JPM
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ECONIS (ZBW)
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Culturally customizing websites for immigrant communities in the United States
Baack, Daniel W.
;
Singh, Nitish
;
Baack, Donald
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 38-53
Persistent link: https://www.econbiz.de/10009738246
Saved in:
2
Responsiveness to global and local consumer culture positioning : a personality and collective identity perspective
Westjohn, Stanford A.
;
Singh, Nitish
;
Magnusson, Peter
- In:
Journal of international marketing
20
(
2012
)
1
,
pp. 58-73
Persistent link: https://www.econbiz.de/10009520919
Saved in:
3
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
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