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~isPartOf:"Working Paper"
~isPartOf:"The Canadian journal of economics"
~subject:"Lohn"
~person:"Clark, C. Robert"
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A model of advertising format competition : on the use of celebrities in ads
Clark, C. Robert
;
Horstmann, Ignatius J.
- In:
The Canadian journal of economics
46
(
2013
)
4
,
pp. 1606-1630
Persistent link: https://www.econbiz.de/10010236966
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