András, Krisztina; Havran, Zsolt; Jandó, Zoltán - 2012
nemzetközi terjeszkedés motivációit, és formáit. --- Abstract: The aim of the study is to connect economics of sports with … international business economics while enhancing the significance of the commonalities of the two disciplines. We found that the … specialties of sport services, that are profoundly different from the production-centered business economics, highlight the …