Shipley, M F; Johnson, M; Pointer, L; Yankov, N - In: Journal of the Operational Research Society 64 (2013) 4, pp. 597-610
factors: (1) fit of the firm's marketing mix in each market; (2) the fit of its key competitor's marketing mix in each market …A Fuzzy Attractiveness of Market Entry (FAME) model is developed to address the decision-making problem of product … when information is limited and/or ambiguous, and a high level of uncertainty exists. As such, the FAME model is an easy to …